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| "How to Write an Attention-Grabbing LinkedIn Profile Summary" |
Make an excellent first impression on LinkedIn:
LinkedIn is a social networking site where you can connect with other professionals in your sector and expand your network. LinkedIn is an important tool for your job hunt and career, so make the most of it. This entails developing a detailed, comprehensive LinkedIn profile, complete with a profile summary.
Your LinkedIn profile summary, also known as your 'About' section, is the space on your profile where you introduce yourself to the digital world. It is your chance to communicate who you are as a professional, what distinguishes you, significant accomplishments, and even part of your personality. You can also use key search terms to boost the likelihood that your profile will appear in search results. Consider it a less formal version of the personal statement that appears on your CV.
Because your LinkedIn profile summary is your first opportunity to create an impact on the social networking site, you should make it as good as possible. Follow these techniques to construct an introduction that will set you apart.
Choose your audience carefully:
It's possible that a hundred different people will read your LinkedIn summary, but that won't matter if they're not the proper people. Simply put, who do you want to read your summary and, more importantly, what do you want from them?
For example, if you're looking for a new job, you might target recruiters and business owners. In such situation, you should craft a LinkedIn summary that sells yourself and your abilities. This concise synopsis, like your CV, should demonstrate to others that you have what it takes to advance in your career.
Consider who will be reading your opening sentence before you write it. Having a specific audience will assist you in finding a key message and avoiding a long, uninteresting description. Instead, you will be able to create something truly captivating.
Be genuine, honest, and succinct; it goes without saying that lying on your LinkedIn profile summary is a prescription for catastrophe. For one thing, everyone can see your page, and anyone can easily call you out on your "white lies." Furthermore, you must back up everything you write with facts and evidence.
So just be yourself! It may sound corny, but it works. It is critical to be sincere and honest about your experience when creating your LinkedIn summary. However, avoid writing too much because no one wants to read your life narrative. Instead, save those little things for your autobiography.
Allow your personality to shine through; the recruiter who reads your LinkedIn profile summary has never met you in person. They have no idea who you are or how attractive you are. This is where your LinkedIn profile summary differs from your CV the most, because you may express part of your award-winning personality through your writing. This method is employed in the greatest LinkedIn profile summaries, and when done correctly, it may perform miracles.
Consider the following example. Craig Japp, a solution leader, knows how to write an engaging summary An snippet from his LinkedIn profile follows:
'Once I realised I wasn't going to make it as a pro player or a Wimbledon great (I wasn't even near), I spent many evenings scouring the local press and digital job boards for the dream role that was out of reach. So it's no surprise that I now work in an industry that rewards me for assisting people in realising their potential and setting them on the path to greatness.'
While you might assume that starting with a joke is a dangerous move, Craig manages to pull it off. Whether you're a comedy genius or just a nice and friendly person, your writing should reflect that.
The crucial word here is "display." Don't make the mistake of stating in your summary, 'I'm a witty, warm guy...' Allow it to flow naturally!
Explain simply what you do; what exactly do you do? Your regular job activities may be diverse, but you shouldn't ramble on in your LinkedIn profile summary. Instead, try to simplify everything you accomplish into a single paragraph. Be succinct and clear. The finest summaries provide a flavour of the person's experience and past roles without getting mired down in the nitty-gritty specifics. Devote only a few sentences to your role and be concise.
Show off your skills; you know your field better than anyone, right? Show that to everybody who visits your LinkedIn page. In his LinkedIn summary, for example, educator Adam Buchbinder does an outstanding job of showcasing his skills and knowledge:
'I am an instructor who is passionate about using podcasts to increase listening skills and close educational gaps. According to research, we spend up to 90% of our time listening, but only 10% of us listen effectively. This has long-term ramifications for students' educational success and career preparedness.'
Adam demonstrates that he has done his study and knows his business by departing knowledge in the form of statistics. These are the characteristics that recruiters want, so he will be seen by the proper people.
Learn how to draw a 'closer' line:
What is the takeaway message you want to leave with the reader now that you've finished your LinkedIn profile summary? This final line should be both clever and memorable. Micah Day, a salesperson, nails it with this one-liner:
'My superpower is grit, and my personal motto is "Never leave anything to chance."
Rather than leaving the reader with a boring 'Connect with me immediately!' message, Micah chose to spice up her profile. This sentence demonstrates that she is not only driven and hardworking, but also imaginative and amusing.
Make an impression with your LinkedIn summary:
Elevator pitch, CV personal statement, LinkedIn profile summary ‒ these are all distinct ways through which you identify yourself as a professional. On LinkedIn, that implies a careful blend of professionalism and personality, all in the aim to make someone interested in learning more about you. Connecting with HR managers and industry professionals alike will be a snap with the perfect LinkedIn profile summary.
"A attractive CV is crucial for your job hunt, while your LinkedIn page will help you connect with professionals." Check out our free CV evaluation to discover if your CV is up to grade!
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